In collaboration with the Ugly Food of North Dakota, the Discount Market in Fargo, Local food stores underwent a rebrand. The design was inspired by the store owner’s youth growing up in Somalia. A logo, stationery set, and web/mobile design were included in the rebrand.
![](https://cdn.myportfolio.com/dd5e7d85-5648-4b5b-83d3-535aed471017/a0153ac6-6e55-40d8-afec-60ceedd1fab5_rw_1200.png?h=03d5560e081251e3f961baae24c77309)
![](https://cdn.myportfolio.com/dd5e7d85-5648-4b5b-83d3-535aed471017/bf6ca150-db05-4a7b-a939-9f5e6eaf6c26_rw_1920.png?h=4f4b8f4fd962b1c4c21b4b4321768d9f)
![](https://cdn.myportfolio.com/dd5e7d85-5648-4b5b-83d3-535aed471017/e2320e09-89f3-4670-bd5a-20d737789839_rw_1920.png?h=223d26db0c95a124b439748e74a2b2e0)
![](https://cdn.myportfolio.com/dd5e7d85-5648-4b5b-83d3-535aed471017/aed18cd7-02e4-48ad-9b13-c2a150f389b3_rw_3840.jpg?h=466b8d5c48e92150bcc49836ec4a3088)
![](https://cdn.myportfolio.com/dd5e7d85-5648-4b5b-83d3-535aed471017/0a6dde50-9483-4acf-b31d-f38814bc3160_rw_3840.jpg?h=84b4eabac47a9b9c95a49dbbbe412fed)
![](https://cdn.myportfolio.com/dd5e7d85-5648-4b5b-83d3-535aed471017/cbdc693c-bcbe-445c-a865-bd265920e5b9_rw_3840.jpg?h=55cb186a0bdbf0ad4352f7168c53abd9)